Our Story

Peachy Queen was built on a simple belief: how you feel in your activewear shapes how you show up in the world.

Born in the Yorkshire Dales, The Peachy Queen has always been about more than clothing. It’s about confidence, community and showing up — however that looks for you.

The Foundation

Peachy Queen was founded by Keira, whose lifelong passion for sport — from swimming and martial arts to a 25-year rugby career representing Yorkshire, the North of England and Great Britain — inspired the brand.

Her goal was simple: create high-performance activewear that works hard, feels great and doesn’t break the bank.

From the beginning, Peachy Queen was about encouraging women to move, grow and feel part of something supportive.

The Next Chapter

In 2025, Yuni took the reins of The Peachy Queen.

A proud Latina now based in Yorkshire, Yuni is a Personal Trainer, mum of two and a grandma who helps women build confidence in their bodies and step outside their comfort zone

She understands the real barriers women face — the juggle, the guilt and the mental noise before movement.

Under her leadership, The Peachy Queen continues to evolve with one clear mission:

activewear that clears your mental space and stays put, so you can move without distraction.

“Activewear that clears your mental space and stays put, so you can move without distraction. Because liberation starts before you move.”

The Collective

The Peachy Queen is more than activewear.

It’s a collective of women supporting each other to move, grow and show up — in gyms, on trails and in everyday life.

We celebrate effort.

We celebrate confidence.

We celebrate real life.

And we’re always welcoming new queens to the collective.

 

With love from Yorkshire,

Yuni 👑

The Peachy Queen Company     

 

 

Company Name: The Peachy Queen Company  

Organisation Number: 16293442

Email: thepeachyqueenltd@gmail.com